Stealthy Good is what it looks like.
Stealthy Good is a small AI consultancy based in Boone, North Carolina. We work almost exclusively with mid-market companies between $10M and $500M in revenue, where the next AI decision is going to land on three or four people and there is no Chief AI Officer to own it.
We named the firm Stealthy Good because the alternatives were taken, and because most of the work is the kind that nobody sees from the outside: running the right meetings, killing the wrong initiatives, writing the memos that keep a board honest. The goal is not to be the loudest firm. It is to be the firm our clients would recommend without being asked.
Who we’re good for
- Mid-market CEOs, COOs, and owners who need senior AI judgment, not more pitch decks.
- Teams with real operational complexity: manufacturing lines, clinical workflows, regulated data.
- Companies that already know AI matters and are frustrated at how little progress they’ve made.
- Executives who want one person to push back on the vendors, instead of three people forwarding vendor emails.
Who we’re not for
- Series-A startups trying to pick a model API. Pay someone $5k for an afternoon and you’ll be fine.
- Fortune 100s staffing an internal AI org. You need a different firm and probably a different zip code.
- Companies looking for a chatbot on their website. Someone will build you one for cheaper.
- Anyone who thinks “AI strategy” ends with a slide deck.
Aaron.
Aaron has spent the last decade at the junction of engineering, data, and senior operations, building systems that had to work on Monday morning in front of the people whose jobs depended on them. Before Stealthy Good, that meant a mix of healthcare, manufacturing, and fintech, usually as the person a CEO called when the first AI vendor didn’t work out.
He started the firm in 2024 after enough CEOs asked the same three questions in the same order: where do we start, what should we stop, and who do we listen to. If the answer was always going to sound the same, it seemed reasonable to set up an office to say it from.
Aaron’s approach is to do the reading, visit the operation, form a real opinion, and then say it out loud in a room with the people who will have to live with the result. He believes most AI strategy is not hard in principle. It is hard because nobody wants to tell a CEO that the thing they bought last quarter was a mistake. That is, in part, the job.
He lives in Boone, North Carolina, with his family. The firm takes a small number of retainers at a time, which is how it stays the firm that it is.
Six pragmatic rules.
Operating principles for how engagements actually run. Not values. We have values, but you don't need a website to find them.
- 01
We say no a lot.
To prospective clients that aren’t the right fit. To features that won’t survive the eval. To vendors, mostly. Saying no on your behalf is half of what you’re paying for.
- 02
We show up in person when it matters.
Strategy built without watching the work is a guess. We travel to your offices and plants for the parts that can’t be Zoomed. The rest is remote and async.
- 03
Writing is part of the work.
Every engagement produces written artifacts: a quarterly thesis, scored initiative briefs, vendor memos, and post‑mortems. If it isn’t written down, it didn’t happen.
- 04
Aaron is the person in the room.
You hire us, you get him. If we bring in a specialist for a build, you’ll meet them and know why. No mystery pods. No account manager as a firewall.
- 05
We tell you when to stop.
A CAIO retainer that runs forever usually means somebody stopped paying attention. We will actively flag when the work is done and wind the engagement down.
- 06
We don’t resell, we don’t take kickbacks.
No vendor referral fees, no reseller agreements, no “strategic partnerships” with the tool we’re about to recommend. You need to know our advice is unconflicted, and it is.